proof

Investor Relations · Mune Technologies

We don't pitch until
the data earns it.

Mune Technologies is a financial behavior company. munē is our first product. We do not pitch formally until 30-day retention data exists from real users. This page is for those tracking this space who want to understand what we are building and why it matters.

The milestone that changes everything
1,000

At 1,000 paying subscribers — product-market fit is demonstrated and retention data exists to project LTV. Seed investors have evidence. Grant committees have proof of impact. From there, the path to 10,000 — where the employer channel and other future initiatives unlock — is clear.

Unit economics

Targets and hypotheses.
Not yet validated.

We are a single-product company today. The figures below are our model's targets — built from industry benchmarks and our own assumptions — not measured outcomes. We will publish real numbers once munē has real users to measure.

$350K
Friends-and-family seed round · active
$45B
Total addressable market · $8.2B serviceable (estimate)
12:1
LTV:CAC target · hypothesis · $220 LTV / $18 CAC modeled
72%
Gross margin target · modeled after infrastructure costs
Mo. 16
Break-even target · base case model · not a forecast
$1M
ARR milestone · long-range target, Month 30

Revenue model

One stream active today.
More planned.

Consumer Monthly
Free tier converts · core product · active
$9.99/mo
Consumer Annual
2 months free · higher retention · active
$79.99/yr
Employer Benefit
Locked · unlocks at 10,000 users
$4–14/seat
Marketplace Referrals
HYSA · index fund · insurance · planned
Rev share

3-year model · hypothesis, not forecast

Year 1 · ending ARR target$72K
Year 2 · total revenue target$137K
Year 3 · total revenue target$643K
$1M ARR milestone targetMonth 30

The moat

Five things that are
difficult to replicate.

Patented IP

The Archetype Classification System, Financial Vitals Monitoring System, and Behavioral Financial Health Scoring — three provisional patents filed at USPTO. Difficult to replicate without both the framework and the behavioral intelligence built on top of it.

The Voice

The older sibling voice is a product philosophy — not a writing style. Built on genuine understanding of the emotional experience of financial struggle. Difficult to manufacture or train into a model without that lived understanding.

Data Advantage

Behavioral financial identity data compounds over time. The longer users stay, the deeper the intelligence — and the better every product gets. This advantage grows every day we are live, starting from a dataset few others are building.

Community Trust

Trust built through years of EAARA workshop delivery takes years to build — which is exactly why it's hard to replicate quickly. Those relationships are the founding community, the distribution channel, and the product proof of concept simultaneously.

Mission Authenticity

Built by someone from the community, for the community. Not performed. Not positioned. This is durable because it's a fact about the founder, not a claim about the company — and facts like that don't transfer with an acquisition.

If you are tracking this space —

We do not pitch formally until 30-day retention data exists from real users. When that data exists, we reach out proactively. If you want to be on that list, send a note. We follow up when the data earns the conversation — not before.

sam@getmune.com →